“Sima Rokh Razi ” company offers new,unique and today’s world market products:”Lovely Beauty “for skin and hair. lt uses an advanced formula which is rich in extracts of vegetable oil,proteins,vitamins and affective nutrients materials. It uses continuous innovation, research and development for its special products. Specialized “Lovely Beauty “shampoos have different types with suitable and gentle PH. It significantly helps to strengthen the defensive power of hair and skin with its advanced formula. Each of the Specialized shampoos are produced for all ages and according to the consumer’s needs.